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> It's amazing to me that I still actively seek out some legacy ads (flyers in the Sunday paper, Thursday car ads, Wednesday butcher ads) in the local paper Th
by tomp 11y ago
> It's amazing to me that I still actively seek out some legacy ads (flyers in the Sunday paper, Thursday car ads, Wednesday butcher ads) in the local paper
Those are not ads. It's legitimate information that helps you, so you seek it out. The vast majority of ads are not informative, but rather use emotional manipulation to get you to buy stuff you don't need, or that you wouldn't buy otherwise.
- recursive 11y agoWhy do you think those aren't ads? > Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service. It sounds like it fits the bill to me.
- tomp 11y agoThe biggest difference, in my view, is that ads are forced upon you, whereas you seek out information yourself. E.g. if you browse a clothing magazine and you see a H&M or Zara branded page, that's an ad. But if you're looking through a catalogue of clothes, and there's a section with H&M clothing and a section with Zara clothing, that's information that you explicitly sought out. Another example are billboards and information boards. If it's in large print, so that you see it passing by, it's an ad. But if it's in small print, so you only see it if you intentionally approach the board to see what's new locally, that's information.