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> On Google search sometimes the people who will pay for ads are sometimes a better signal than those that SEO their way to the top. Are they? If you have 2 p
by tomp 11y ago
> On Google search sometimes the people who will pay for ads are sometimes a better signal than those that SEO their way to the top.
Are they?
If you have 2 products that sell for X, one company spends Y on ads and X - Y on product, the other spends X on product. It would seem that the second one should be SEOd (by good reviews and recommendations) to the top, and that would be the more important signal.