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But that strategy did not work for them in India. Hence they are trying to sell cheaper refurbished models.
by ocean3 11y ago
But that strategy did not work for them in India. Hence they are trying to sell cheaper refurbished models.
- coldtea 11y agoWell, they have been doing very well in India too: http://www.ibtimes.com/once-tough-market-apple-inc-indians-show-growing-taste-iphones-1796326 http://www.ibtimes.com/once-tough-market-apple-inc-indians-s... http://timesofindia.indiatimes.com/tech/slideshow/appleindiasuccess/7-reasons-for-Apples-success-in-India/itslideshowviewall/19647039.cms http://timesofindia.indiatimes.com/tech/slideshow/appleindia... In addition, they're trying to sell cheaper phones there.
- ocean3 11y agoI don't think they have even 5% market share. (http://www.theverge.com/2015/11/24/9790810/apple-iphone-india-smartphone-market-share http://www.theverge.com/2015/11/24/9790810/apple-iphone-indi...). For a global giant its very very poor. Hence the need to sell cheaper mobiles.
- coldtea 11y ago>For a global giant its very very poor Not really, as that's not how they roll. They usually have small market share, but of the highest end / largest margin part of the market. Those 5% can yield like 30-50% of the profits of the whole smartphone industry in India, and 80% of the high-end (more expensive) smartphone profits. A company that only targets the high end of the market should be compared to other products/companies in that, not the overall.
- ocean3 11y agocome on dude don't keep on changing criteria. Anyway "Not really, as that's not how they roll" this does not hold good. They are trying to get a bigger market share in India. Hence they are trying to selling refurbished mobiles. Which would be cheaper compared to brand new. Emphasis on it been "cheap". They already do that selling gen old mobiles.