This is going to alienate the indie game (and content?) producers, but there's no way they're going to get big commercial companies to join with those terms of

This is going to alienate the indie game (and content?) producers, but there's no way they're going to get big commercial companies to join with those terms of service. When press, it's going to be Oculus that capitulates to a more equitable agreement - Let's say it was Steam - I'd expect them to form an agreement that says in principle "You own the games you produce for our platform and we own the hardware. Working together, we might both sell more units."