I think they won in the sense that they forced the industry to move towards EVs. The Porsche Mission E just got the green light and I believe Mercedes announced

I think they won in the sense that they forced the industry to move towards EVs. The Porsche Mission E just got the green light and I believe Mercedes announced they were releasing 4 new fully electric models in the coming years. I expect more auto makers to do the same now that the Model 3 is going into production, piling up preorders and threatening sales of ICE cars in the 30-40k price range.