It's like naming a company Death Star. Or like making a mission patch that's an octopus with its arms around the earth, with the tagline "nothing is beyond our

It's like naming a company Death Star. Or like making a mission patch that's an octopus with its arms around the earth, with the tagline "nothing is beyond our reach"? It's all about audience, right? Palantir used to have t-shirts that said "save the shire" on the back -- dunno if they still make those.