Yep. You have the AE, and then the AE on a large project has another AE with him. Then you have a solution captain. Then you have the COE that comes in that act

Yep. You have the AE, and then the AE on a large project has another AE with him. Then you have a solution captain. Then you have the COE that comes in that actually knows something. Then an architect to design the thing. Then you have others who actually do the thing. Then you have a PM to schedule meetings, and bitch at the doers to do the thing. Then you have all the daily meetings to communicate to all of those people the messaging. Then you have the meetings to clarify all the wrong messaging that went in some of those meetings. Then you have the meetings for the customer facing communication. Then you have the customer communication. I'm not even close to done...