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> Not really true for specialist academic work publishers, they don't (and shouldn't) expect books to become hits It is true for academic publishers as well; t
by chimeracoder 11y ago
> Not really true for specialist academic work publishers, they don't (and shouldn't) expect books to become hits
It is true for academic publishers as well; the difference is that 'hit' is qualified differently (something that becomes a standard textbook for undergraduates, even in a specialty niche - or at a higher level, something that becomes commonly cited enough that it is used by a large (relatively) number of academics, libraries, etc.)
- ig1 11y agoThe market for undergraduate textbooks is completely different from that of post-grad level specialist texts. The economics are very different due to the fact that the people making purchase decisions (i.e course directors, etc.) are different from the people who pay (students).
- chimeracoder 11y ago> The market for undergraduate textbooks is completely different from that of post-grad level specialist texts. The economics are very different due to the fact that the people making purchase decisions (i.e course directors, etc.) are different from the people who pay (students). Yes, I am aware of that.