They're not explicitly sponsoring the blog post they are merely hosting companies that he trust whom happen to also have affiliate schemes. Why not benefit from

They're not explicitly sponsoring the blog post they are merely hosting companies that he trust whom happen to also have affiliate schemes. Why not benefit from a post like this? If I were to recommend or talk about books I'd most likely use afiliate links to Amazon. Is that really suc a big deal? As a blogger, there's really not much cash to be made to offset the time/money investment other than ads (which tech savy audiences are mostly blind to) or affiliate schemes. If the affiliate links are disclosed I don't see the problem and am often willing to help those who produce valuable content.