It's funny, we've got the ability to do that at work, we track our time in 15 minute blocks and break each task down. As an agency (maybe it's the same everywh

It's funny, we've got the ability to do that at work, we track our time in 15 minute blocks and break each task down. As an agency (maybe it's the same everywhere), I think there is wild external and internal pressure against giving accurate estimates. When you get in the room with the project managers and the sales people, you can see their eyes rolling as the costs escalate. "How long is implementing Google analytics going to take?" Maybe 3 days? "3 days really? That seems high, can we write in 2 days there?" Well we can, but it's still going to take the same amount of time.