Hopefully. That is IMO what's taking them so long to get the Model 3 out, pretty sure it would be on the market today if not for their production capacity. You

Hopefully. That is IMO what's taking them so long to get the Model 3 out, pretty sure it would be on the market today if not for their production capacity. You can do alright as a brand with limited availability of luxury car like the Model S, but in the premium category you really need to be able to produce some number. In Europe in particular, the big customer of that car segment is corporate leasing, unfortunately they need somewhat short lead time. For example, most of my friends in continental Europe have company car, but they only have 2 to 3 months to order and pick their car ( they also have a limited set of brands and models, but I'm sure Tesla will make the shortlist ), so that means until they can get a Tesla that fast, they will stay stuck with BMW/Mercedes for another 4 years cycle.