This is a really interesting model and I hope it catches on with many more similar initiatives. Both ads and search engines benefit greatly from greater user p

This is a really interesting model and I hope it catches on with many more similar initiatives. Both ads and search engines benefit greatly from greater user profiling. The path I see for a privacy-sane future is a system where users get to have a personal program (like the Brave Browser) that manages their information and acts like a privacy firewall for third party applications. I look forward to the day when I can search for something without Google and the likes trying to profile me to give me better results but simply ask in a anonymized and privacy conscious way a contextualized search query from my personal private information broker program. The Brave ad system looks like a first step in the right direction where users get to control their information.