It isn't that there is a sea of illegitimate traffic so much that their methodology is incredibly flawed, and they have little financial incentive to fix it. As

It isn't that there is a sea of illegitimate traffic so much that their methodology is incredibly flawed, and they have little financial incentive to fix it. As a society, we have to give them that incentive, or we will lose access to a shared resource. We can have our Internet heavily censored or heavily censored with a ray of sunshine. Is that worth the engineering costs?