My biggest problem with the article was just a few paragraphs into it, the author claims that the shirt company early on discovered "They seemed to fit worse, i

My biggest problem with the article was just a few paragraphs into it, the author claims that the shirt company early on discovered "They seemed to fit worse, in a predictable way, on people who weren’t Caucasian." And then the author spends the next 80% of the article discussing whether race is an illusion and whether data about race being different is typically wrong. BUT the author started off by saying that basically by asking this question, the company can make the shirts fit better. Isn't that the answer then? We are all different, without perfect custom tailoring, you can't really mass market to fit everyone. Not everyone who is 5'11 will wear the same size shirt. Nor will everyone who is "black." The author takes great pains to point out that we are a range. But the author also pointed out at some point you say "that person is 'Asian'" But if this company figured out a way to make the shirts fit better simply by asking for the ethnicity, then what is the problem?