I hope it is easily turned off. I don't need or want advertisers burning off the millijoules of my battery with distracting ads. I've enjoyed the 1990s version

I hope it is easily turned off. I don't need or want advertisers burning off the millijoules of my battery with distracting ads. I've enjoyed the 1990s version of the web with static pictures for ads. I agree though, with the SDK Apple will have to add Flash or someone else will do it poorly and waste even more power. I think they've managed to establish a baseline expectation for how long iPhone should last on batteries, when people see the impact Flash has they may understand that the message isn't: "The iPhone doesn't last long on batteries.", but rather "Flash eats your battery." (And yes, I suppose you could write flash that didn't eat batteries... but people don't.)