4 ms·
I can't really see this being good for any publisher or advertiser, you're cutting in two new parties (Brave & the user) and the CPM will tank due to poor targe
by dahdum 11y ago
I can't really see this being good for any publisher or advertiser, you're cutting in two new parties (Brave & the user) and the CPM will tank due to poor targeting. They'd be better off blocking it and hoping it dies off before adoption.
Maybe users will flock to it to earn a few pennies in ad replacement mode? Certainly not for the oppty to pay for ad-free mode.
- azakai 11y agoHow can they block it, though, if it appears like chrome? It seems they would have to block everyone using an ad blocker (or everyone using chrome using an ad blocker). Which seems unlikely, but you never know I guess.
- kevining 11y agoYou're cutting out a lot of the people in the middle and can show better ads. These ads should pay more, and both the publisher and user should make more than what they make today. (It's not hard to beat current payments to publishers, and users get no part of the pie right now). Targeting can be much better if Brave gives the user the option to anonymously share information with them.
- educar 11y ago> Targeting can be much better if Brave gives the user the option to anonymously share information with them. At this point, it's no different from Google.