When you have a product you give away for free, it's always a challenge to find new and inventive ways to pay for it. Ads are one way so I don't begrudge FB for

When you have a product you give away for free, it's always a challenge to find new and inventive ways to pay for it. Ads are one way so I don't begrudge FB for tweaking something I don't have to pay for if it means they somehow make some money on it. I like using it and find it pretty useful. I think it's just going to impact buyers of ads because they'll likely see their numbers dip as more people abandon Instagram for something else like Snapchat. Users are fickle. If you start messing with something they're used to eventually they'll just find something else to keep their A.D.D. in check.