The difference is that Apple events are strictly invitation only, so the audience tends to be full of journalists and other press people. It's serious to the po

The difference is that Apple events are strictly invitation only, so the audience tends to be full of journalists and other press people. It's serious to the point where people who make Apple unhappy won't be extended an invite (like the iPhone prototype scandal a few years back). This audience seems to be anyone who'd pre-ordered the model 3, so the general (Bay Area?) public. As a result it sounds like a terrible mix between an American stand-up show, a rock concert and a cheesy sitcom where everyone applauds when the main character coughs. Hence also everyone videoing the event on their phones - it's not even like a gig where you'd have to pay for the video... (They also do this at Apple, but people seem to be a lot more covert about recording.)