Yeah build our own isn't a good option for us for a few reasons. 1. Our problem set is not novel, we're more or less like many others out there and collectivel

Yeah build our own isn't a good option for us for a few reasons. 1. Our problem set is not novel, we're more or less like many others out there and collectively we are a market that a vendor can build a product for 2. Since we have significantly more revenue than a startup like AirBNB we can rationalize and amortize an ongoing expense 3. We actively try not to do things that aren't our core competency 4. Even if we wanted to we have plenty of human resources but not the talent to build our own analytic DB or data visualization tools I think AirBNB is likely a much different company than most. Their approach to talent attraction/retention, novelty of problem set, ability and tolerance to make a multimillion dollar capital investment in analytic database and visualization tools, etc, etc. In their case the upstart cost of building a custom thing and the value prop likely makes sense.