Elon Musk has been working to build not only the best electric vehicle, but the best vehicle in the world. The Tesla Model S was that vehicle in many ways, thou

Elon Musk has been working to build not only the best electric vehicle, but the best vehicle in the world. The Tesla Model S was that vehicle in many ways, though it came at a high price point. Musk's first goal was to build this luxury Model S in order to build up a reputation, research EV technology, perfect the production line, acquire funding and gain a loyal following. However, this was just a preliminary step necessary to achieve his primary goal of bringing a mass-market electric vehicle into the world. This is where the Model 3 comes into play. It is an affordable, EV car built by Tesla for the general public. Elon and many people hope that bringing a mass-market, performance EV to the world will enact a shift away from combustion engine cars and therefore help dampen the damage humans are causing to the environment.