4 ms·
The same way they're currently competing with the model S at the mid to high end: they provide a more luxurious experience at the same price point.
by kec 11y ago
The same way they're currently competing with the model S at the mid to high end: they provide a more luxurious experience at the same price point.
- rsync 11y ago"they provide a more luxurious experience at the same price point." A much, much, much more luxurious experience. The highest end, max-optioned Model S you can buy does not have as nice an interior as a decent 3 series or C class mercedes. It doesn't even beat out their low end. Never mind the cars in its price range (A8/S class/7series). They're not even remotely comparable in terms of interior or luxury appointment. I find it odd, actually ... of all the things you have to do to make a car, sourcing some decent highly adjustable seats and some nice leather appointments, etc., has to be the easiest. Further, you can just add a "luxury package" and option it at $9950 and call it a day ... and lots of people would buy it.
- gozur88 11y agoI suspect it's at least partially a marketing decision. When a car interior gets too plush people start to think about grandpa's Cadillac.
- superuser2 11y agoThere is a pretty big difference between the German luxury aesthetic and the Detroit luxury aesthetic. It's clear why they're not imitating Cadillac, but why not take some cues from Audi or BMW?