How risky it is depends on how many people are paying for it. I'm guessing they're simply finding that that number is incredibly low. Anecdotal: I've never hear

How risky it is depends on how many people are paying for it. I'm guessing they're simply finding that that number is incredibly low. Anecdotal: I've never heard of it, and I use non-web-based products it competes with quite frequently, and also read this site and tons of blogs that cover this sort of stuff. It's entirely possible they're transitioning to a freemium model and will make much more that way.