5 ms·

Over 115k reservations in 24hours! This is going to put serious pressure on other auto makers to step up their game.

by alvern 11y ago

rokhayakebe 11y ago
More like game over for some auto makers. You have to think for $35,000 would most people rather get a Tesla, a BMW, a Lexus, a Mercedes, or an Audi? Tesla is going to grab many of these guys customers. I for one, can't wait for my lease to be over.
- beamatronic 11y ago
  The last time I looked at a reasonably loaded Honda Odyssey it was over $40k. $35k is not really a high end price point any longer. Also for those who care about such things, $35k buys you more social status with a Tesla than with one of those other ICE cars.
- csours 11y ago
  It will take a while. BMW, Mercedes and Audi each sell 1.5MM a year [1] Tesla have targeted 500k vehicles a year, which would be a huge stretch from their current 70k a year. 1. http://www.autonews.com/article/20140113/COPY01/301139914/bmw-retains-global-luxury-sales-crown-for-ninth-straight-year http://www.autonews.com/article/20140113/COPY01/301139914/bm...
  - dingo_bat 11y ago
    >sell 1.5MM a year Is MM a typo or a legit way to write million? I decided to find out and here's a reddit thread explaining: https://www.reddit.com/r/answers/comments/2sd9bm/why_do_people_abbreviate_million_as_mm/ https://www.reddit.com/r/answers/comments/2sd9bm/why_do_peop...
    - csours 11y ago
      I just re-used it without looking it up... From that, it seems to make more sense in a financial context. Some more source: https://books.google.com/books?id=3fIUAQAAMAAJ&pg=PA426&vq=mille#v=onepage&q=mille&f=false https://books.google.com/books?id=3fIUAQAAMAAJ&pg=PA426&vq=m...
JoshuaJB 11y ago
In comparison, Nissan only sold 170k LEAFs from 2010-2015.[1] Three years of Nissan LEAF sales in 24h? Fantastic! [1] http://evobsession.com/nissan-leaf-sales-climb-to-over-170000-worldwide/ http://evobsession.com/nissan-leaf-sales-climb-to-over-17000...
- BinaryIdiot 11y ago
  I don't think that's a fair comparison. Even I could go put $1k down for a Model 3 and then renege when they start shipping. But the Nissan Leaf sales are buying a whole car.
  - carlivar 11y ago
    Or renege at any point in that 18 month waiting period.
- gutnor 11y ago
  Well, they need to deliver them. Right now, 170K car is also 3 years of production for Tesla. Also it means if you want you Tesla Model 3 you have to wait until 2021 (time for Tesla to deliver the 115K one already booked) which is a long time to wait, 1 full leasing cycle. Of course, we basically have no details currently. The spec of the car, and the delivery capacity of Tesla will change until the actual release day but it is way too early to compare to actual existing cars.
  - illumin8 11y ago
    Tesla is claiming they'll be able to produce 500,000 cars a year by the end of 2017 when the cars are finally available. This is a very agressive goal, and I'm not sure they can meet it, but I'm fairly certain their production capacity will be higher than it is today, especially given the unused capacity in the gigafactory that will come online over the next 1.5 years.
    - gutnor 11y ago
      Hopefully. That is IMO what's taking them so long to get the Model 3 out, pretty sure it would be on the market today if not for their production capacity. You can do alright as a brand with limited availability of luxury car like the Model S, but in the premium category you really need to be able to produce some number. In Europe in particular, the big customer of that car segment is corporate leasing, unfortunately they need somewhat short lead time. For example, most of my friends in continental Europe have company car, but they only have 2 to 3 months to order and pick their car ( they also have a limited set of brands and models, but I'm sure Tesla will make the shortlist ), so that means until they can get a Tesla that fast, they will stay stuck with BMW/Mercedes for another 4 years cycle.

Over 115k reservations in 24hours! This is going to put serious pressure on other auto makers to step up their game.

by alvern 11y ago

Over 115k reservations in 24hours! This is going to put serious pressure on other auto makers to step up their game.

More like game over for some auto makers. You have to think for $35,000 would most people rather get a Tesla, a BMW, a Lexus, a Mercedes, or an Audi? Tesla is going to grab many of these guys customers. I for one, can't wait for my lease to be over.

beamatronic 11y ago
The last time I looked at a reasonably loaded Honda Odyssey it was over $40k. $35k is not really a high end price point any longer. Also for those who care about such things, $35k buys you more social status with a Tesla than with one of those other ICE cars.
csours 11y ago
It will take a while. BMW, Mercedes and Audi each sell 1.5MM a year [1] Tesla have targeted 500k vehicles a year, which would be a huge stretch from their current 70k a year. 1. http://www.autonews.com/article/20140113/COPY01/301139914/bmw-retains-global-luxury-sales-crown-for-ninth-straight-year http://www.autonews.com/article/20140113/COPY01/301139914/bm...
- dingo_bat 11y ago
  >sell 1.5MM a year Is MM a typo or a legit way to write million? I decided to find out and here's a reddit thread explaining: https://www.reddit.com/r/answers/comments/2sd9bm/why_do_people_abbreviate_million_as_mm/ https://www.reddit.com/r/answers/comments/2sd9bm/why_do_peop...
  - csours 11y ago
    I just re-used it without looking it up... From that, it seems to make more sense in a financial context. Some more source: https://books.google.com/books?id=3fIUAQAAMAAJ&pg=PA426&vq=mille#v=onepage&q=mille&f=false https://books.google.com/books?id=3fIUAQAAMAAJ&pg=PA426&vq=m...

JoshuaJB 11y ago

In comparison, Nissan only sold 170k LEAFs from 2010-2015.[1] Three years of Nissan LEAF sales in 24h? Fantastic! [1] http://evobsession.com/nissan-leaf-sales-climb-to-over-170000-worldwide/ http://evobsession.com/nissan-leaf-sales-climb-to-over-17000...

BinaryIdiot 11y ago
I don't think that's a fair comparison. Even I could go put $1k down for a Model 3 and then renege when they start shipping. But the Nissan Leaf sales are buying a whole car.
- carlivar 11y ago
  Or renege at any point in that 18 month waiting period.
gutnor 11y ago
Well, they need to deliver them. Right now, 170K car is also 3 years of production for Tesla. Also it means if you want you Tesla Model 3 you have to wait until 2021 (time for Tesla to deliver the 115K one already booked) which is a long time to wait, 1 full leasing cycle. Of course, we basically have no details currently. The spec of the car, and the delivery capacity of Tesla will change until the actual release day but it is way too early to compare to actual existing cars.
- illumin8 11y ago
  Tesla is claiming they'll be able to produce 500,000 cars a year by the end of 2017 when the cars are finally available. This is a very agressive goal, and I'm not sure they can meet it, but I'm fairly certain their production capacity will be higher than it is today, especially given the unused capacity in the gigafactory that will come online over the next 1.5 years.
  - gutnor 11y ago
    Hopefully. That is IMO what's taking them so long to get the Model 3 out, pretty sure it would be on the market today if not for their production capacity. You can do alright as a brand with limited availability of luxury car like the Model S, but in the premium category you really need to be able to produce some number. In Europe in particular, the big customer of that car segment is corporate leasing, unfortunately they need somewhat short lead time. For example, most of my friends in continental Europe have company car, but they only have 2 to 3 months to order and pick their car ( they also have a limited set of brands and models, but I'm sure Tesla will make the shortlist ), so that means until they can get a Tesla that fast, they will stay stuck with BMW/Mercedes for another 4 years cycle.