> Developers have a real, well-documented resistance to paying for things This is why you never try to target developers and if you do, you have to make sure t

> Developers have a real, well-documented resistance to paying for things This is why you never try to target developers and if you do, you have to make sure the initial cost to use it is negligible. This is what Atlassian does very well, with their pricing structure. In the past, I developed in house tools for massive Enterprise companies and the common theme has always been, we can do it better and cheaper. Sometimes that's true, sometimes it's not. I noticed this trend slowly tapering off before I left to start my startup and this was due to the availability of better open source solutions. Technical people always overestimate what they are capable of, present company included, and if you are set on selling to developers, you have to make sure the barrier to use is negligible. By at least trying, they will either come to the conclusion that what you have created is a piece of shit or they realize it's not worth their time and effort to duplicate/maintain.