> "but why do all of these "back to nature food" things seem, upon closer inspection, to factor down being a way for rich people to once again give mother earth

> "but why do all of these "back to nature food" things seem, upon closer inspection, to factor down being a way for rich people to once again give mother earth another good poke in the eye with a sharp, plastic, non-degradable stick?" I had a similar impression when reading this article. It sounded dystopian to me -- a way to extract money from people with little sense, while not providing much benefit, and offsetting whatever benefit is provided with an oddly high-waste product. I'm sure there are people who see this as a positive value proposition, but it seems to me that it's worse than every alternative -- less convenient and more expensive than pre-bottled juice (even the probiotic stuff that tastes like yard waste), considerably more wasteful than frozen concentrate, lower-quality output than throwing veggies from your local stand into a blender. "Chi" and "life force" are poor substitutes.