4 ms·
Ask HN: How can I find out ecommerce conversion rates for various verticals?
Specifically, furniture (bathroom vanities), home fixtures (faucets, lights, etc.), and computer/mobile phone accessories?
Thanks!
- answerly 17y agoNielsen publishes a fair amount of ecommerce conversion data. For example: http://blog.nielsen.com/nielsenwire/consumer/nov-e-commerce-update-sites-with-highest-conversion-rates/ http://blog.nielsen.com/nielsenwire/consumer/nov-e-commerce-... I'd suggest digging around in the archives there to see if you can find some newer stats. Your verticals are pretty specific, so it may be tough to get exact numbers for those categories. Perhaps you can find data for verticals with similar average order sizes as the product categories you are targeting. That wouldn't be perfect but would probably be directionally correct. Good luck!
- gracie 17y agoThanks for the info.
- dangrossman 17y agoVerticals don't have conversion rates. Specific funnels on specific sites do. According to Nielsen, Proflowers has a 42.8% conversion rate and 1800flowers.com 20.8%. That's two sites selling identical products. MarysAwesomeHandBuiltFlowerShop.com probably converts around 0%.