That's exactly what it is, K-Cups of juice, and it's genius. People love throwing things away instead of cleaning. And like K-Cups, Juicero has already created

That's exactly what it is, K-Cups of juice, and it's genius. People love throwing things away instead of cleaning. And like K-Cups, Juicero has already created a system to lock out generic veggie bags past their patent with the barcode scan to check freshness. The $700 might be worth it if you were able to use your own reusable veggie squash bag, in addition to their premixes. But, it seems like the smart machines themselves might be sold at-cost if they've built out a distribution network for expensive pouches.