Interestingly enough American pets are more overweight/obese on average than their Human masters with more than 50% of cats and dogs being overweight or obese [

Interestingly enough American pets are more overweight/obese on average than their Human masters with more than 50% of cats and dogs being overweight or obese [1]. People care deeply about their pets and consider them to be part of their family. This is why people will spend thousands of dollars on vet bills and why pet insurance exists. If you can get people to care as much about their pets health as their own, which is already true, this could be a great investment. The problem is raising awareness that most pets are overweight and that they need to eat healthy and exercise just as much as people do. Mars just has to lead a pet health awareness campaign and then sales will take off. [1] http://www.petobesityprevention.org/2012-national-pet-obesity-survey-results/ http://www.petobesityprevention.org/2012-national-pet-obesit...