So while I understand what you're saying I guess that (but I don't know for sure) Charlie HR have been spurred on by the likes of Zenefits - a company that offe

So while I understand what you're saying I guess that (but I don't know for sure) Charlie HR have been spurred on by the likes of Zenefits - a company that offers free HR software and generates revenue from the provision of benefits to an American audience. Zenefits is crazy successful, so it makes sense that a company would try to replicate that business model here in the UK. We don't do benefits the way Americans do, so pensions is the logical starting point as the government has just introduced legislation around pensions forcing small businesses to adopt them when before it was optional.