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> The media seems generally unprepared for a coordinated campaign of fake tweets from accounts that don't have eggs as their avatar or #freeiphones in their pro
by ggchappell 11y ago
> The media seems generally unprepared for a coordinated campaign of fake tweets from accounts that don't have eggs as their avatar or #freeiphones in their profiles.
Why should they care? The purpose of a news business is to make money. If it works, then it works.
I think the real problem here is the incentive structure for a modern news business, as well as the network effects of sharing, links, etc.
- BurningFrog 11y agoEven assuming maximum cynicism, they should care about losing trust (and therefore future business) when it's shown they've spread fake news.
- ggchappell 11y agoThat would be the case if they did in fact lose money based on this problem. I don't know how common/significant such losses are. But it seems clear that lots of news organizations are betting heavily that such losses are less than the cost of ensuring that they publish only reliable news.