> Perhaps instead of having massive blocklists with the occasional white-listed website, there should be some kind of automated sin-binning, where websites (and

> Perhaps instead of having massive blocklists with the occasional white-listed website, there should be some kind of automated sin-binning, where websites (and ad agencies) that have proven to behave themselves (non-animated, relevant, safe advertisements) are allowed through while dodgy scum gets blocked for N months or until they have a proven amount of time where they have shown themselves to be safe. It is inevitable that these agencies abuse their position. > This doesn't solve the whole "I don't want people tracking me" thing. I'm not really sure how to solve that. I don't see how you can. I see the future for that being more and more walled gardens so you can be tracked server side, which is also entirely undesirable. Native advertising gets around this and it puts power back in the content producers and users, as it should be. It becomes a partnership rather than a parasitic relationship. Look at films and TV series nowadays -- Netflix provides content users have paid for, Marvel gets to advertise their high-quality library, and product placements are scattered around in a tasteful manner. This is as it should be.