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I would say Chipotle is a fair equivalent. Still fast food but a more refined aesthetic inside, hipster music, more expensive food, though quite tasty for fast
by weaksauce 17y ago
I would say Chipotle is a fair equivalent. Still fast food but a more refined aesthetic inside, hipster music, more expensive food, though quite tasty for fast food, and only a few options on what you can order.
Edit: They also have a "green" angle that they are selling.
- shrike 17y agoThat's a funny equivalent, MacDonalds was an initial investor and majority owner of Chipotle[1]. [1]http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill
- ams6110 17y agoI believe they (McDonalds) are also the owner of Donatos pizza. At one point in the past they tried to start up a chain of restaurants modeled after Boston Chicken but it didn't last long.
- ams6110 17y agoEDIT: It was called Hearth Express. I didn't realize they later bought (and then sold) Boston [Chicken|Market].
- weaksauce 17y agoIn a way though it was a smart move for McDonald's because of the brand segmentation. It's like honda is more economy versus Acura is a more expensive brand though they are owned by the same company. Another example of this is toyota versus lexus.