This idea was around much earlier. See what Steve Jobs said in 1983 to John Sculley, then CEO of Pepsi, to get him to come to Apple: "Do you want to sell sugare

This idea was around much earlier. See what Steve Jobs said in 1983 to John Sculley, then CEO of Pepsi, to get him to come to Apple: "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" https://en.wikipedia.org/wiki/John_Sculley https://en.wikipedia.org/wiki/John_Sculley