How could a streaming monopolist play content monopolists? There is only one place to call if you want to license a given artist and fans will tell you that you

How could a streaming monopolist play content monopolists? There is only one place to call if you want to license a given artist and fans will tell you that you can't substitute one rapper with a different one. The music business is more about identity than about chords and rhythms. "Sorry, no hits for your search term The Beatles, but try this nice, barely used Ballad of Bilbo Baggins, you will like it because it is also old and by a famous person with a funny haircut", that won't work. Only independent labels without established names, who need the exposure from streaming as much as they need the money would suffer from a streaming monopoly.