> The firm is obscure, so the name doesn't belong in the headline. I don't see how that works. If the name is obscure, and we should know about it, put it in

> The firm is obscure, so the name doesn't belong in the headline. I don't see how that works. If the name is obscure, and we should know about it, put it in the headline. That kind of headlines definitely turn me away. "Here's why we should care" is typically preceding a text which says nothing useful about why we should care. I just won't read articles headlined like this, because they feel like an insult.