"The moral of this story is never make your users jump through hoops to view your content, try your product, or use your services." The author completely contr

"The moral of this story is never make your users jump through hoops to view your content, try your product, or use your services." The author completely contradicts himself. He's arguing not to use things that need to be installed, yet saying they should have used Flash, which is something you install. Flash is on 98% of computers (his figure) because those people installed it. At some point, they had to jump through a hoop. I haven't need to jump through hoops to view Olympics videos because I already installed Silverlight.