Control (i.e. 'moats') is where the real value is, always has been and always will been for all businesses. E.g. with Google Search it is was perhaps the algo

Control (i.e. 'moats') is where the real value is, always has been and always will been for all businesses. E.g. with Google Search it is was perhaps the algo at first but now I'd say it is partly that and partly the high barrier to entry in obtaining all the data (although the data itself is freely available)