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I read this post and then went to sokanu.com. For so much talk about UX design, it was a major disappointment. There is absolutely nothing on that landing page

I read this post and then went to sokanu.com. For so much talk about UX design, it was a major disappointment. There is absolutely nothing on that landing page which makes me want to give you my email id. As a user, I take the time and effort to actually visit your site without anyone marketing it to me, and I am turned away without even being told what you guys do.

sthomps 17y ago
Yes, I realize that. We are in stealth mode currently and in the process of building the alpha platform. I do appreciate you visiting though, and we do understand that it is your time and there is little information about the product.
- chaosprophet 17y ago
  I don't really get the fuss about stealth mode. AFAIK you don't really achieve anything being in stealth mode. You might get some traffic out of the mystery factor, but other than that I really don't see any reason why startups choose to be in stealth mode. Personally I would be shouting off the roofs about what we are doing. In any case, I believe that if you're asking user's for their email, then you should tell them what you are doing. You don't have to give much details. A short 3 line summary would be enough. In my opinion, "Explore. Connect. Achieve." isn't going to get you a lot of emails. Just my two cents.
  - sthomps 17y ago
    Thanks for the response. I may adjust it to include a short summary in the near future. If it increases the conversion rate of users signing up, then it is a wise decision. I have researched both approaches, both stealth and iterative development with lots of attention. We are trying to create a hybrid of the two. The stealth is only temporary until we are in a position to show the world and then iterate.
  - alain94040 17y ago
    I can think of one reason to be in stealth mode: so the press covers you when you get out of stealth mode. Because that's news. Apart from that, I don't think it matters.

sthomps 17y ago

Yes, I realize that. We are in stealth mode currently and in the process of building the alpha platform. I do appreciate you visiting though, and we do understand that it is your time and there is little information about the product.

chaosprophet 17y ago
I don't really get the fuss about stealth mode. AFAIK you don't really achieve anything being in stealth mode. You might get some traffic out of the mystery factor, but other than that I really don't see any reason why startups choose to be in stealth mode. Personally I would be shouting off the roofs about what we are doing. In any case, I believe that if you're asking user's for their email, then you should tell them what you are doing. You don't have to give much details. A short 3 line summary would be enough. In my opinion, "Explore. Connect. Achieve." isn't going to get you a lot of emails. Just my two cents.
- sthomps 17y ago
  Thanks for the response. I may adjust it to include a short summary in the near future. If it increases the conversion rate of users signing up, then it is a wise decision. I have researched both approaches, both stealth and iterative development with lots of attention. We are trying to create a hybrid of the two. The stealth is only temporary until we are in a position to show the world and then iterate.
- alain94040 17y ago
  I can think of one reason to be in stealth mode: so the press covers you when you get out of stealth mode. Because that's news. Apart from that, I don't think it matters.