People like latest and greatest things, so they see a pop-up "Hey, Windows 10 is here! Click here to upgrade!". And the person is like "SWEET! GIVE IT TO ME!

People like latest and greatest things, so they see a pop-up "Hey, Windows 10 is here! Click here to upgrade!". And the person is like "SWEET! GIVE IT TO ME!". After 1 hour of upgrading, user is back in Windows 10, "Damnit, some of my shit ain't working! Goddamn automatic upgrade!"