>Prices ending in 9 are mostly a psychological play on buyers. Right, always thought so. Find it a bit irritating, in fact. Though, to be fair, I don't think

>Prices ending in 9 are mostly a psychological play on buyers. Right, always thought so. Find it a bit irritating, in fact. Though, to be fair, I don't think that all of the people/companies who sell products, and use prices ending in 9, do it for that reason. Pretty sure many of them just use it out of habit / conditioning, due to seeing that kind of pricing everywhere they look. E.g. Recently saw, on a blog I read often, another regular reader commenting that they would buy some product or service if it was available for $99. Did a double take for a minute - why would anyone deliberately say 99 when 100 (a round figure) is the more obvious choice? Then realized it must be for the reason I surmised above.