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To your average consumer those names mean nothing (except for maybe AmazonBasics, because "Amazon" is in there).

• agumonkey 11y ago
  Question, is amazonbasics amazon.com or just a name trick that amazon.com allows ?
  • hga 11y ago
    It is Amazon.com, and generally of high or at least good enough quality, but you have to check the reviews. Given that they have their logo on the items, they'd better be careful about policing it.
    • agumonkey 11y ago
      Right, the logo matches too. So far it seems like a curated list of cheap enough parts. No expectations of awesomeness just functional without hidden strings.
  • DiabloD3 11y ago
    They're Amazon.com's in house brand. They also do stuff that isn't electronics.