I think you're right - they are not a direct competitor. However, their API sets eliminated the need for Facebook Connect because you could make virtually any

I think you're right - they are not a direct competitor. However, their API sets eliminated the need for Facebook Connect because you could make virtually any data set portable, check it out in the wild: http://www.traderjaw.com/invite.php http://www.traderjaw.com/invite.php or google "Powered by Octazen Solutions Invite Engine"