So many good quotes in here: > "We've moved into an age where the ubiquity and complexity of toolsets outpace the ability to leverage them tastefully," "Taste

So many good quotes in here: > "We've moved into an age where the ubiquity and complexity of toolsets outpace the ability to leverage them tastefully," "Tastefully" - a much more tasteful term than the self aggrandizing "beautiful" I've been seeing used in design circles. > “[iTunes] started out as a charming bungalow. Now it’s got turrets, a garage for a zamboni, and a helipad on the top.” A Zamboni I have now discovered is one of those machines for resurfacing an ice-rink. Totes Hillaire! > You've given people more of a skateboard or a unicycle. You can't bring the groceries home on that Makes me think of that famous picture of the guy in china freighting a huge overarching load on his push-bike. Brilliant article! It doesn't really go into "why" as suggested by the headline (except maybe for to say that these businesses' product offering is now more complex than mere devices). My personal suspicion is the rote application of established physical production that has worked so well on the hardware end (which we all know doesn't work for software) and the denigration of the software end to being "value added" (which IMHO was always "value gating"). This is perhaps somewhere that google/alphabet has the edge, albeit mitigated by being more "open" and "too much text".