I use Ember everyday. But still I don't understand the most basic questions: What is this? And why should I use it? I slummed through the quick start but that

I use Ember everyday. But still I don't understand the most basic questions: What is this? And why should I use it? I slummed through the quick start but that didn't make me any wiser. EDIT: I read up on your blog post and you guys should definitely put some of that into the web page.