Leads, ROI, CPA. There's a heap of different metrics you can use to validate how effective a marketer has been. That and as Benji mentioned when a marketer is h

Leads, ROI, CPA. There's a heap of different metrics you can use to validate how effective a marketer has been. That and as Benji mentioned when a marketer is hiring a marketer you can very quickly pick up just how much acumen they really have and how much is fluff. There's also a huge difference between the hardcore direct response guys, the content marketing types and those that have studied textbooks but don't have any real experience....