Has much more to do with use and display. Ad rate CPMs are good for mobile, use http://admob.com/ http://admob.com/ (I spent months testing) and integrate it r

Has much more to do with use and display. Ad rate CPMs are good for mobile, use http://admob.com/ http://admob.com/ (I spent months testing) and integrate it right on top of the user experience. EG - FORCE your users to see it. If you have high application engagement (Eg lots of play) you'll earn some decent money. Average is $3 - 5 CPM (thousands of views) and if you have a sticky game that can boil down to $3+ per uer lifetime value, which is better than app store.