Their competitive advantage will be their unique catalog and social features but Google with YouTube Red already provides a similar catalog and experience. Most

Their competitive advantage will be their unique catalog and social features but Google with YouTube Red already provides a similar catalog and experience. Most remixes I find on Soundcloud I've also been able to find on YouTube and YouTube has more live clips in my experience. Either the brand value of soundcloud is high, it can attract artists to post exclusives on its site or the second-by-second social feature is an important deal or they will have difficulty competing with Google Play/YouTube Red and the others.