New fragrances & colors (L'Oreal), new materials (Bolt Threads), new sensors, new foods (Impossible Foods), and further, all the infrastructure required to nurt

New fragrances & colors (L'Oreal), new materials (Bolt Threads), new sensors, new foods (Impossible Foods), and further, all the infrastructure required to nurture these kinds of companies. A Google-X-Style project designed to build the boring digital infrastructure that links all of the above companies would be so enabling, if less sexy.