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as the article states they were trying to score deals around content derivatives (e.g remixes, dj sets) that never existed before. I wouldn't underestimate that

as the article states they were trying to score deals around content derivatives (e.g remixes, dj sets) that never existed before. I wouldn't underestimate that!

6stringmerc 11y ago
Another article over on Billboard points out that Apple Music and Dubset just announced a system for remixes and DJ sets that actually pays the remixer and DJ a portion of funds while also compensating the original content owners, and about a week before this SoundCloud announcement. I know about it because I'm already signed up and have an account. SoundCloud has provided nothing in the way of notification, tools, or access to a similar platform. Sure, they're getting in better position with the RIAA/Merlin groups but that's not traditionally the value proposition with SoundCloud for listeners/creators. Maybe in time we'll learn more about why SoundCloud and Dubset both have competing systems for license revenue (apparently?!), and which one might be the better of the two.
- snickmy 11y ago
  What scares me the most is the bureaucracy that apple has in place. It takes about 8 weeks to get a content live in Apple music. No matter what sort of content. On Soundcloud it takes about 8 seconds (well maybe 8 minutes if you have a slow connection). Also, with 175M users, vs the 30M of Apple, and over 7 years of exclusive content, I don't see Apple getting ahead too fast.
  - 6stringmerc 11y ago
    Well I know Apple has that turnaround potential - up to 16 days I think is the wording - but I've had very good success with 24-48 hour turnaround time on most of my material. I'd have to double check, but your point is a good one. Spotify, Amazon, Tidal, Google, YouTube all have the content up within 24 hours, and some even quicker it seems. If the lag is a bit of an inconvenience I understand, but I find the results worthwhile in my use case. If SoundCloud does essentially 'legitimize' the remix and DJ set market and corners it, with revenue, I think the music industry will be pretty happy with that outcome. As a customer/content creator I do like competition, even if it means managing more outlets.
    - snickmy 11y ago
      Correct. Spotify has an optimistic scheduler that sometimes swings under 2hours for point to point ingestions. Google Play is fast too. I'd love to find out more about user adoption of all this players in about 6 months. As you correctly point out the next big technical challenge is having a unified delivery system (without any additional cuts, so no aggregators pls).

as the article states they were trying to score deals around content derivatives (e.g remixes, dj sets) that never existed before. I wouldn't underestimate that!

6stringmerc 11y ago

Another article over on Billboard points out that Apple Music and Dubset just announced a system for remixes and DJ sets that actually pays the remixer and DJ a portion of funds while also compensating the original content owners, and about a week before this SoundCloud announcement. I know about it because I'm already signed up and have an account. SoundCloud has provided nothing in the way of notification, tools, or access to a similar platform. Sure, they're getting in better position with the RIAA/Merlin groups but that's not traditionally the value proposition with SoundCloud for listeners/creators. Maybe in time we'll learn more about why SoundCloud and Dubset both have competing systems for license revenue (apparently?!), and which one might be the better of the two.

snickmy 11y ago
What scares me the most is the bureaucracy that apple has in place. It takes about 8 weeks to get a content live in Apple music. No matter what sort of content. On Soundcloud it takes about 8 seconds (well maybe 8 minutes if you have a slow connection). Also, with 175M users, vs the 30M of Apple, and over 7 years of exclusive content, I don't see Apple getting ahead too fast.
- 6stringmerc 11y ago
  Well I know Apple has that turnaround potential - up to 16 days I think is the wording - but I've had very good success with 24-48 hour turnaround time on most of my material. I'd have to double check, but your point is a good one. Spotify, Amazon, Tidal, Google, YouTube all have the content up within 24 hours, and some even quicker it seems. If the lag is a bit of an inconvenience I understand, but I find the results worthwhile in my use case. If SoundCloud does essentially 'legitimize' the remix and DJ set market and corners it, with revenue, I think the music industry will be pretty happy with that outcome. As a customer/content creator I do like competition, even if it means managing more outlets.
  - snickmy 11y ago
    Correct. Spotify has an optimistic scheduler that sometimes swings under 2hours for point to point ingestions. Google Play is fast too. I'd love to find out more about user adoption of all this players in about 6 months. As you correctly point out the next big technical challenge is having a unified delivery system (without any additional cuts, so no aggregators pls).