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Why Marketing Has Become the Hardest Position to Hire For
- itscoreyb 11y agoIt's true marketing is much harder to quantify than programming. But in another sense, it's easier. You can point to how many leads you drove. Developers can only point to how clean their code is. I'd say there's a difference between technical marketing and the more artsy branding stuff. And most of the technical people are developers, not marketers. So, true, technical marketers are very hard to hire for!
- iamjosaguiar 11y agoLeads, ROI, CPA. There's a heap of different metrics you can use to validate how effective a marketer has been. That and as Benji mentioned when a marketer is hiring a marketer you can very quickly pick up just how much acumen they really have and how much is fluff. There's also a huge difference between the hardcore direct response guys, the content marketing types and those that have studied textbooks but don't have any real experience....
- deveshkhanal 11y agoAgree, but Benji's point is that leads are often a function of multiple things (including even a marketing team bigger than the one person applying) so bullshitters will claim they drove X leads but it's not clear what they actually did.
- iamjosaguiar 11y agoSolid article Benji!